Against Throwawayism

Established in 1881, Iittala is an internationally recognized design brand that offers premium Scandinavian Design icons. Iittala offers high-quality, multi-purpose homeware and interior design objects. All objects are designed to be combined and are compatible with each other, which allows multiple options to combine according to individual taste and desire.

Iittala targets today’s quality-conscious consumers who appreciate enduring values and make independent choices. Iittala offers consumers aesthetically and functionally durable products that bring enjoyment and pleasure to daily life – every Iittala object represents the core philosophy of Lasting Everyday Design Against Throwawayism.

Iittala creates objects that are thought through in form, function and quality. Objects with a clear thought, created to achieve long lasting everyday use and inspiration. Whether in metal, wood, porcelain or glass, Iittala design objects are tools for contemporary living

Iittala continues to be a major driving force of Scandinavian design with legendary designers Kaj Franck (1911-1989) and Alvar Aalto (1898-1976) as the cornerstones for the brand. Iittala objects are design essentials stripped to their core; the pure union of function, form and quality that demonstrates our core philosophy of lasting everyday design against throwawayism.

www.iittala.com